Michael Pittman is an award-winning marketing communications leader with over 20 years of expertise in managing creative teams and executing impactful branding, digital experiences, and marketing campaigns.
What I love; what I’m great at:
Creative Teams & Projects
I’m an empathetic, collaborative leader who helps teams achieve extraordinary results. Using design thinking, user-centered research, and agile, iterative processes, I guide projects from concept to completion—delivering impactful work on time and on budget.
Content Strategy
I create content that resonates with target audiences, providing value and establishing trust and credibility. Using stories, data, and themes that speak to personas, my content forges emotional connections and delivers lasting positive impressions.
Marketing Operations
I’m passionate about efficiency and process. Whether it’s building marketing tech stacks, optimizing digital ad campaigns, or creating KPI dashboards, I make sure my teams are leveraging the best marketing tools, frameworks, and data to drive measurable growth.
Work I’m proud of:
Alo Solutions - Branding & Go-To-Marketing Strategy
As the sixth employee at Alo Solutions, a North Carolina healthcare start-up, I led the development of the company’s name, visual identity, and brand foundation from concept to launch. I then built and scaled the full marketing function—strategy, messaging, content, and demand generation—engaging 8,000+ physicians and growing a subscriber base to 4,000+. These branding and marketing efforts helped generate three consecutive years of 20% growth and positioned Alo as a trusted physician enablement partner in North Carolina.
Alo Solutions - B2B Marketing Tech Stack & Lead-Gen Process
As VP of Marketing for Research Triangle Park, I led a strategic repositioning of one of the nation’s largest and oldest research parks, launching The Frontier—an open, entrepreneurial co-working hub designed to foster innovation and community. Through integrated branding, placemaking strategy, programming, and targeted communications, we attracted 100+ startups and drove over 300,000 visits over a three year period, transforming RTP into a vibrant destination for founders, investors, and corporate partners.
The Research Triangle Park - The Frontier Innovation Hub Launch and Placemaking Strategy
I designed, implemented, and managed the Alo marketing tech stack and B2B marketing process. Using Pipedrive as the company’s CRM and pipeline sales tool, I integrated the Alo website, social media channels, lead-scoring and tracking tools, email newsletter campaigns, and digital ad campaigns. Leveraging assistive AI tools, I produced and refined content more efficiently, enhancing the quality and consistency of messaging across channels. Additionally, I created automations that updated and synced multiple tools and reports for sales and leadership team members.
Blue Cross and Blue Shield of North Carolina - Multi-channel Marketing Campaign
In response to the COVID pandemic and protests related to the George Floyd killing and systemic racism, I led an internal Blue Cross NC team in creating a brand awareness campaign called WE RESOLVE. With TV, radio, print, social, and digital ads, the campaign reminded North Carolinians that Blue Cross NC is committed to doing more to make people's lives better, even in the midst of big challenges. The campaign outperformed all five-year benchmarks, increasing YOY brand strength by 2.8% and generating over 290k website visits in six months.
Institute for Emerging Issues - Interactive Exhibit and Web App
At Second Story, I collaborated with The Institute for Emerging Issues, a North Carolina-based public policy organization, to create a series of immersive interactive experiences housed within the James Hunt Library at NC State University. Designed to inspire civic engagement and foster collaboration on critical issues like education, the economy, and health, the exhibit includes an 82’ suspended LED ribbon displaying dynamic news headlines, a 16x8’ reactive data visualization wall, eight interactive group tables, four video stations for collaborative exploration, and a responsive web app seamlessly extending the experience beyond the exhibit. To date, over 10,000 unique visitors have engaged with the exhibit and have a better idea of the emerging issues that North Carolinians are facing.
* Additional projects and details available upon request. Here are some older ones.
Let’s build something amazing together!
I’m always looking for opportunities to work with exceptional teams on important mission-driven work.