Michael Pittman is an award-winning marketing communications leader with over 20 years of expertise in managing creative teams and executing impactful branding, digital experiences, and marketing campaigns.
What I love; what I’m great at:
Creative Teams & Projects
I’m an empathetic, collaborative leader who helps teams achieve extraordinary results. Using design thinking, user-centered research, and agile, iterative processes, I guide projects from concept to completion—delivering impactful work on time and on budget.
Content Strategy
I create content that resonates with target audiences, providing value and establishing trust and credibility. Using stories, data, and themes that speak to personas, my content forges emotional connections and delivers lasting positive impressions.
Marketing Operations
I’m passionate about efficiency and process. Whether it’s building marketing tech stacks, optimizing digital ad campaigns, or creating KPI dashboards, I make sure my teams are leveraging the best marketing tools, frameworks, and data to drive measurable growth.
Work I’m proud of:
Alo Solutions - Branding & Go-To-Marketing Strategy
As the sixth employee at Alo Solutions, a North Carolina healthcare start-up, I led the development of the company’s name, visual identity, and brand foundation from concept to launch. I then built and scaled the full marketing function—strategy, messaging, content, and demand generation—engaging 8,000+ physicians and growing a subscriber base to 4,000+. These branding and marketing efforts helped generate three consecutive years of 20% growth and positioned Alo as a trusted physician enablement partner in North Carolina.
Alo Solutions - B2B Marketing Tech Stack & Lead-Gen Process
I designed, implemented, and managed the Alo marketing tech stack and B2B marketing process. Using Pipedrive as the company’s CRM and pipeline sales tool, I integrated the Alo website, social media channels, lead-scoring and tracking tools, email newsletter campaigns, and digital ad campaigns. Leveraging assistive AI tools, I produced and refined content more efficiently, enhancing the quality and consistency of messaging across channels. Additionally, I created automations that updated and synced multiple tools and reports for sales and leadership team members.
The Research Triangle Park - The Frontier Launch & Placemaking Strategy
As VP of Marketing for Research Triangle Park, I led a strategic repositioning of one of the nation’s largest and oldest research parks, launching The Frontier—an open, entrepreneurial co-working hub designed to foster innovation and community. Through integrated branding, placemaking strategy, programming, and targeted communications, we attracted 100+ startups and drove over 300,000 visits over a three year period, transforming RTP into a vibrant destination for founders, investors, and corporate partners.
Blue Cross and Blue Shield of North Carolina - Integrated Marketing Campaign
In response to the COVID-19 pandemic and the social unrest following the killing of George Floyd, I led a cross-functional Blue Cross NC team in developing and launching WE RESOLVE, a statewide integrated brand campaign reinforcing the company’s commitment to equity, access, and community health. Executed across TV, radio, print, social, and digital channels, the campaign strengthened brand trust during a critical moment—exceeding five-year performance benchmarks, increasing YOY brand strength by 2.8%, and driving 290,000+ website visits in six months.
Institute for Emerging Issues - Interactive Exhibit and Web App
As Senior Producer at Second Story, I led a multidisciplinary team of designers, engineers, and content strategists to create an immersive civic engagement experience for the Institute for Emerging Issues at NC State’s James B. Hunt Jr. Library. The installation combined an 82-foot suspended LED news ribbon, a 16’ x 8’ interactive data visualization wall, collaborative touchscreen tables, and a companion web app extending engagement beyond the physical space. Designed to spark dialogue around education, health, and economic development, the experience has engaged 10,000+ visitors and strengthened public awareness of North Carolina’s most pressing challenges.
* Additional projects and details available upon request. Here are some older ones.
Let’s build something amazing together!
I’m always looking for opportunities to work with exceptional teams on important mission-driven work.