Michael Pittman is an award-winning marketing communications leader with over 20 years of expertise in managing creative teams and executing impactful branding, digital experiences, and marketing campaigns.
What I love; what I’m great at:
Creative Teams & Projects
I’m an empathetic, collaborative leader who helps teams achieve extraordinary results. Using design thinking, user-centered research, and agile, iterative processes, I guide projects from concept to completion—delivering impactful work on time and on budget.
Content Strategy
I create content that resonates with target audiences, providing value and establishing trust and credibility. Using stories, data, and themes that speak to personas, my content forges emotional connections and delivers lasting positive impressions.
Marketing Operations
I’m passionate about efficiency and process. Whether it’s building marketing tech stacks, optimizing digital ad campaigns, or creating KPI dashboards, I make sure my teams are leveraging the best marketing tools, frameworks, and data to drive measurable growth.
Work I’m proud of:
Alo Solutions - Brand Assets & Guidelines
In 2021 I led the creative team that developed the name, logo, and brand assets for Alo Solutions, a North Carolina healthcare start-up. Over the next three years I led all aspects of Alo’s brand development and marketing efforts, engaging over 8,000 family physicians and pediatricians and enlisting over 4,000 subscribers and followers. These branding and marketing efforts helped generate 20% YOY growth during this period.
Alo Solutions - B2B Marketing Tech Stack & Lead-Gen Process
I designed, implemented, and managed the Alo marketing tech stack and B2B marketing process. Using Pipedrive as the company’s CRM and pipeline sales tool, I integrated the Alo website, social media channels, lead-scoring and tracking tools, email newsletter campaigns, and digital ad campaigns. Leveraging assistive AI tools, I produced and refined content more efficiently, enhancing the quality and consistency of messaging across channels. Additionally, I created automations that updated and synced multiple tools and reports for sales and leadership team members.
Blue Cross and Blue Shield of North Carolina - Multi-channel Marketing Campaign
In response to the COVID pandemic and protests related to the George Floyd killing and systemic racism, I led an internal Blue Cross NC team in creating a brand awareness campaign called WE RESOLVE. With TV, radio, print, social, and digital ads, the campaign reminded North Carolinians that Blue Cross NC is committed to doing more to make people's lives better, even in the midst of big challenges. The campaign outperformed all five-year benchmarks, increasing YOY brand strength by 2.8% and generating over 290k website visits in six months.
Institute for Emerging Issues - Interactive Exhibit and Web App
At Second Story, I collaborated with The Institute for Emerging Issues, a North Carolina-based public policy organization, to create a series of immersive interactive experiences housed within the James Hunt Library at NC State University. Designed to inspire civic engagement and foster collaboration on critical issues like education, the economy, and health, the exhibit includes an 82’ suspended LED ribbon displaying dynamic news headlines, a 16x8’ reactive data visualization wall, eight interactive group tables, four video stations for collaborative exploration, and a responsive web app seamlessly extending the experience beyond the exhibit.
* Additional projects and details available upon request. Here are some older ones.
Let’s build something amazing together!
I’m always looking for opportunities to work with exceptional teams on important mission-driven work.